NEWS: Dewe Rogerson gets a SEA view of German PR

Dewe Rogerson is set to expand further into the central and eastern European PR market with the establishment of outlets in Germany and Hungary.

Dewe Rogerson is set to expand further into the central and eastern

European PR market with the establishment of outlets in Germany and

Hungary.



The agency has set up a joint venture with German marketing firm SEA to

focus on financial PR business in Germany. Called SEA Dewe Rogerson, the

company consists of three directors but will be managed day to day by

Bernhard Meising, a former project co-ordinator for Deutsche Telekom and

an SEA consultant before that. Additional staff will be drawn from Dewe

Rogerson and SEA as and when required.



Dewe Rogerson director Kevin Soady, who is also an SEA Dewe Rogerson

director along with SEA chairman Ewald Spiess, said the new company

would primarily work for German companies and international firms

seeking PR and investor relations support in Germany.



‘There’s a fantastic opportunity in the financial PR market in Germany,’

he said. ‘We have also been asked by the banks why we don’t have an

office in Germany.’ Dewe Rogerson recently worked with SEA on the

privatisation of Deutsche Telekom and has previously handled assignments

for Dresdner Bank and utility RWE.



Dewe Rogerson has also taken a minority holding in a new Hungarian

financial PR and marketing agency: Capital Communications. Set up by

Gabor Hegyi, previously head of corporate and financial communications

at DR’s Budapest affiliate Star PR, the agency has five staff. Among

other assignments, it will work with Dewe Rogerson for oil and gas

company MOL.



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