NEWS: Four agencies vie to win Chilean business

The Chilean embassy will next week hold a four-agency pitch to select its new UK agency. The embassy’s commercial department is seeing presentations from Burson- Marsteller, GCI, the Rowland Company and Hill and Knowlton for the pounds 300,000 budget account.

The Chilean embassy will next week hold a four-agency pitch to select

its new UK agency.

The embassy’s commercial department is seeing presentations from Burson-

Marsteller, GCI, the Rowland Company and Hill and Knowlton for the

pounds 300,000 budget account.



The chosen agency is likely to try to play down memories of the punitive

military regime that ruled Chile for most of the 1970s and 1980s and to

flag the country’s status as a democracy and as the strongest economy in

the region.



The appointee will succeed London-based Larkspur Communications, which

declined to repitch after resigning the business in May.



Larkspur director Jill Watkinson said: ‘Chile was a fantastic account to

work on and saying good-bye to it was a very hard decision.



‘However, the amount of time we put into it in no way equated to the

fees and having run it as a loss leader for a long time we felt enough

was enough.’



Homero Sotomayor, Chile’s UK commercial counseller, said that the

embassy would prefer a well-known, established agency, with around 50

staff, a knowledge of Chile, fluency in Spanish and a linked office in

Santiago.



He said the embassy would be passing its view on the pitch to the

ministry of foreign affairs in Santiago, on December 18, for its final

decision.



Sotomayor added that Chile was simultaneously reviewing its PR activity

in Spain, Japan, the US and Singapore.



Larkspur won the Best Business Campaign in the 1996 PR Week awards for

its work on Chilean pensions.



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