DIARY: Venison Association welcomes ideas to sell deer

Word reaches me of exciting developments in the meat and livestock sector - the British Deer Farmers Association is looking for its first PR agency.

Word reaches me of exciting developments in the meat and livestock

sector - the British Deer Farmers Association is looking for its first

PR agency.



The 500-strong association was formed 20 years ago but has decided the

time is right to push venison to the forefront of shoppers’ minds.

Apparently it has succeeded in convincing dedicated gourmets of the

qualities of the meat but is now targeting the health and fitness market

due to the meat’s low fat content.



The Association’s new chairman Dr John Fletcher, a Scotland-based vet,

tells me: ’Venison is present on the menus of good restaurants and is

usually the most expensive item. But we have been much less successful

in penetrating the new physical fitness market as well as the

bodybuilding and dieting consumers.’



Fletcher wants to hear from any PR agencies who might be able to develop

some imaginative ideas to sell venison to this health market. This

follows a recent conference held in the glamorous surrounds of Barnsley

when the Association agreed that it needs outside help.



There are signs that the PR task will be easier than it sounds. ’It is

exciting that Tesco’s new venison Grillsteaks outsold all their other

red meat products last month,’ snorts Fletcher triumphantly.



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