EDITORIAL: Time for decisions in financial PR

The financial PR industry remained divided on the issue of regulation at a debate chaired by PR Week this week, although weight of opinion leant towards the ’why fix what ain’t broke?’ school. It seems there is little real pressure to regulate emanating from the City, but there is a need for the industry to put its house in order in preparation for any Government regulation.

The financial PR industry remained divided on the issue of

regulation at a debate chaired by PR Week this week, although weight of

opinion leant towards the ’why fix what ain’t broke?’ school. It seems

there is little real pressure to regulate emanating from the City, but

there is a need for the industry to put its house in order in

preparation for any Government regulation.



What is essential is that the industry addresses the issue of

professionalism and conduct at a grass roots level. Any move toward the

creation of a body to oversee formal training, even if voluntary, can

only help increase professionalism and reduce the perceived

’vulnerability’ of financial PR operators.



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