INTERNATIONAL: Italian bank role for Shandwick Corporate Comm

MILAN: Italian regional bank Banca Popolare dell’Etruria e del Lazio has appointed Shandwick Corporate Communication to handle PR for its imminent flotation.

MILAN: Italian regional bank Banca Popolare dell’Etruria e del

Lazio has appointed Shandwick Corporate Communication to handle PR for

its imminent flotation.



Shandwick Corporate Communication, one of Shandwick’s three Italian

operations, pitched against nine other agencies.



The agency has been briefed to handle all financial PR surrounding the

bank’s flotation on the Milan stock exchange, which is expected next

month.



Shandwick will also manage events for the bank. This will include

organising a concert next year to celebrate the opening of the bank’s

new headquarters building in Arezzo, Tuscany.



Banca Popolare dell’Etruria e del Lazio has a strong customer base in

central Italy, but is has branches across the country.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.