INTERNATIONAL: EC considers tenders for olive oil account

BRUSSELS: The European Commission has received tenders from 60 agencies bidding to handle consumer and healthcare PR for olive oil.

BRUSSELS: The European Commission has received tenders from 60

agencies bidding to handle consumer and healthcare PR for olive oil.



The Commission will appoint up to 14 agencies to share an expected

pounds 20 million in fees over three years. The olive oil campaign, the

seventh in a rolling programme of campaigns funded by the Commission,

will kick off in spring 1999 and will promote oil produced in Italy,

Spain, Portugal and Greece.



One PR agency will handle a healthcare PR campaign across the member

states. The previous healthcare campaign was handled by Hill and

Knowlton’s European healthcare network, Eurosciences Communication, and

was worth pounds 3 million in fees over two years.



Charles Barker, Shire Hall Group and Eurosciences are among those

pitching for the next healthcare campaign.



In addition a number of agencies will be hired for consumer campaigns in

the 15 member states. The consumer PR fees for the last campaign were

worth pounds 18 million shared between around ten agencies.



Charles Barker is understood to be pitching to handle the UK and Ireland

account, worth pounds 700,000 in fees over three years.



For the last consumer campaign, which ended in July 1997, the EC

retained agencies in 12 countries, including Grayling for the UK and

Ireland; Information et Entreprise in France; CBO in Italy; Tactics in

Spain and Portugal; the Euromix network handled Germany, Greece,

Denmark, the Netherlands and Belgium and Luxemburg.



Grayling is not planning to repitch.



The healthcare agency will promote scientific knowledge on the

nutritional values of olive oil, to doctors, nurses, nutritionists and

specialist publications. The consumer agencies will be tasked with

boosting consumption.



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