Harrison Cowley to raise profile of cancer charity

Charity Cancer and Leukaemia In Childhood (CLIC) has hired Harrison Cowley to raise awareness of the organisation in the UK.

Charity Cancer and Leukaemia In Childhood (CLIC) has hired Harrison

Cowley to raise awareness of the organisation in the UK.



The appointment, following a four-way pitch, comes as the charity merges

with London’s Children with Leukaemia Trust (CWLT).



A UK-wide campaign will be drawn up to make healthcare specialists,

families with sick children and the public aware of the charity’s

services.



CLIC currently has 28 homecare nurses but is recruiting and hopes to

have 30 by the end of 1998. It also provides ’homes-from-home’

facilities, where patients and their families can stay, in Edinburgh,

Oxford, Bristol, London, Southampton and Plymouth. Specialist health

media and the regional press will be targeted.



PR plans also take into account CLIC-supported research into childhood

cancers and leukaemia as well as its work to promote and extend the UK’s

bone marrow donor register.



CLIC chief executive Andrew Larpent said: ’CLIC has enjoyed a very high

profile in the south-west, but we need help to make ourselves as

well-known and respected elsewhere in the UK.’



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