Go-Ahead victory for Consolidated

Bus, rail and airport service provider Go-Ahead Group has appointed Consolidated to handle its public affairs following a three-way pitch against Ludgate and incumbent agency Politics International.

Bus, rail and airport service provider Go-Ahead Group has appointed

Consolidated to handle its public affairs following a three-way pitch

against Ludgate and incumbent agency Politics International.



Consolidated public affairs’ recently-appointed deputy director, James

Boyd, worked for Go-Ahead at his two previous agencies and will handle

the account.



Consolidated’s main brief covers government relations although it will

also handle an element of corporate PR. Ludgate already handles

financial PR for Go-Ahead.



Go-Ahead operates trains and buses which account for over six per cent

of the UK public transport market. The services it runs include Thames

Trains and Thameslink trains, London Central, London General bus

companies and the Oxford Bus Company.



Issues on Go-Ahead’s public affairs agenda include the recently

published White Paper on integrated transport, the length of train

franchises and gaining new contracts for train and bus services. Chris

Moyes, Go-Ahead Group’s executive director, said Consolidated would need

to advise on general transport and environment issues which impact the

group’s buses and trains.



’However good we make our buses, the moment they leave the garage

they’re subject to traffic conditions which are outside our direct

control,’ he said.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.