LSA to position NatWest amid card deregulation

LSA has been appointed by NatWest’s international merchant services division to position the bank in the run-up to the deregulation of European credit card acceptance rules next year.

LSA has been appointed by NatWest’s international merchant services

division to position the bank in the run-up to the deregulation of

European credit card acceptance rules next year.



Deregulation will be useful to businesses with outlets in more than one

European country. At present businesses have to claim payment from

credit card companies like Visa from a separate bank in each European

country.



The new rules mean they will now be able to recover money for credit

card transactions from one provider across 160 different currencies.



NatWest’s international merchant services has not used a PR agency

before, and LSA was hired without a competitive pitch. Its brief is to

raise awareness of the deregulation among financial directors and other

decision-makers across the UK and Europe and to promote Natwest’s card

acceptance services.



Europay International, which owns the Mastercard franchise in Europe,

and Visa decided earlier this year to relax their rules on cross-border

card acceptance from next January. This move came after lobbying from

organisations including Natwest.



LSA corporate director, Sara Hirsch, who will be heading the Natwest

project, said: ’Consolidation is a major priority for companies with

global operations to which multi-card currency acceptance is the

solution.’



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