Ross quits Camden to take over LBS PR

The London Business School, one of Europe’s top three business schools, has poached Camden Council’s acting PR head Helen Ross as its new communications director.

The London Business School, one of Europe’s top three business

schools, has poached Camden Council’s acting PR head Helen Ross as its

new communications director.



Ross replaces Gerry Griffin, who has left after two years to join

Burson-Marsteller, where he is a director.



She will report to newly appointed deputy dean and secretary at the

London Business School, Jeffrey Defries and will oversee a nine-strong

staff covering media relations and internal communications.



Ross has been charged with building global brand awareness of the

business school. Having conceived and implemented a new web site at

Camden Council, one of Ross’s first projects in her new post will be to

redesign London Business School’s web site.



Defries said: ’This is an exciting time for us: we have a new Dean and a

new management team. As we move forward, an effective communication

strategy and greater awareness of the school and its successes will be

vital.’



Ross worked at Camden for three years, joining as advertising manager,

working her way up to head of marketing and becoming acting

communications head last May. She was previously an advertising

assistant at the BBC.



The London Business School is part of London University. It offers

postgraduate masters and doctorate courses to over 1,000 students every

year. It also offers non-degree courses for business executives. Over 70

per cent of students and 56 per cent of the school’s teaching faculty

come from outside the UK.



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