STOP PRESS: Camron lands Optika Group PR

The Optika Group, which owns 28 opticians across the UK, including the David Clulow store brand, has appointed Camron PR to raise its image with younger consumers (PR Week, 16 October). The account carries a six-figure fee and was awarded last week following a competitive pitch involving three agencies. Camron will promote Optika’s sponsorship of shows at the London Fashion Week.

The Optika Group, which owns 28 opticians across the UK, including

the David Clulow store brand, has appointed Camron PR to raise its image

with younger consumers (PR Week, 16 October). The account carries a

six-figure fee and was awarded last week following a competitive pitch

involving three agencies. Camron will promote Optika’s sponsorship of

shows at the London Fashion Week.



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