STOP PRESS: Paragon retains Gala Bingo account

UK bingo giant Gala Bingo has reappointed Paragon Golin/Harris to handle corporate public relations following a three-way pitch.The agency will attempt to boost the pounds 2 billion bingo industry’s image within City institutions ahead of Gala’s possible flotation on the London Stock Exchange. PPM Ventures led a management buyout of Gala from Bass plc last year. Its biggest rival is the Rank Organisation’s Mecca bingo clubs.

UK bingo giant Gala Bingo has reappointed Paragon Golin/Harris to

handle corporate public relations following a three-way pitch.The agency

will attempt to boost the pounds 2 billion bingo industry’s image within

City institutions ahead of Gala’s possible flotation on the London Stock

Exchange. PPM Ventures led a management buyout of Gala from Bass plc

last year. Its biggest rival is the Rank Organisation’s Mecca bingo

clubs.



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