PR EUROPE: PARIS - Grayling to toast French bread

Grayling has won a three-year contract from La Collective du Pain, the French bread promotion board. Associate director Daniel Verpeaux could not disclose details of the contract, signed last month, as it has to be ratified with the board’s regional branches. ’We will promote and increase bread consumption and boost bread’s image with consumers,’ said Verpeaux. Grayling will work in tandem with Paris based advertising agency CPP, which will control 75 per cent of the budget.

Grayling has won a three-year contract from La Collective du Pain,

the French bread promotion board. Associate director Daniel Verpeaux

could not disclose details of the contract, signed last month, as it has

to be ratified with the board’s regional branches. ’We will promote and

increase bread consumption and boost bread’s image with consumers,’ said

Verpeaux. Grayling will work in tandem with Paris based advertising

agency CPP, which will control 75 per cent of the budget.



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