PR EUROPE: MADRID - Sanchis moves into Portugal

Spain’s biggest PR consultancy Sanchis y Associados has expanded its operations into Portugal. Last week Sanchis bought 51 pre cent of Mediatica, until now wholly-owned by Portuguese PR agency LPM Comunicacao. LPM and Sanchis were originally planning to buy shares in each others’ firms (PR Week, 23 May), but have decided to use their stakes in Mediatica to develop it into a cross border PR agency. ’We’re trying to do one company for the whole of the Iberian peninsula,’ said Jose Luis Sanchis, president of Sanchis y Associados.

Spain’s biggest PR consultancy Sanchis y Associados has expanded

its operations into Portugal. Last week Sanchis bought 51 pre cent of

Mediatica, until now wholly-owned by Portuguese PR agency LPM

Comunicacao. LPM and Sanchis were originally planning to buy shares in

each others’ firms (PR Week, 23 May), but have decided to use their

stakes in Mediatica to develop it into a cross border PR agency. ’We’re

trying to do one company for the whole of the Iberian peninsula,’ said

Jose Luis Sanchis, president of Sanchis y Associados.



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