LBA wins Euro PR for PK Electronics

PK Electronics, the Arizona-based IT firm, has hired Lindsay Brown Associates to lead its European PR programme.

PK Electronics, the Arizona-based IT firm, has hired Lindsay Brown

Associates to lead its European PR programme.



The programme will launch the company in Europe and follow the opening

of the European headquarters in London. LBA will act as the lead agency

out of the UK, co-ordinating with Henschel and Partner in Germany and

EPR Consult for Eastern Europe. The win is likely to bring in an initial

five-figure fee for LBA.



The campaign will focus on building PK Electronics’ profile in the IT

trade, business and vertical press.



PK Electronics has offices in Asia and Australia. It has a 60 per cent

market share in Malaysia, where it was founded in 1982 by PK Lo. It has

moved its headquarters to the US and will officially open them in June.



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