EC hires OA&R to raise Tacis understanding

Ogilvy Adams and Rinehart Brussels is to manage information communications for the European Commission’s Tacis Programme.

Ogilvy Adams and Rinehart Brussels is to manage information

communications for the European Commission’s Tacis Programme.



OA&R scooped the account from The Rowland Company, which had managed it

for three years (PR Week, 7 Feb).



Rowland, Hill and Knowlton, and Cartermill/Burson Marsteller also bid

for the account, which carries an annual budget of pounds 2.5 million

and around pounds 900,000 a year in fees.



Tacis is a fund for the New Independent States and Mongolia which pays

for these countries to receive technical assistance on market

economics.



Its purpose has been widely misunderstood by the NIS, according to

Nicholas Lunt, director of OA&R Brussels’ government communications

group. They have tended to see Tacis as a bank which could provide

investment capital rather than as a fund to pay for technical

assistance.



’We’re trying to promote a better understanding and awareness of the

Tacis programme and its aims, and foster an atmosphere of partnership,’

said Lunt.



The agency will target political decision-makers in Brussels, using new

communications technologies to diminish reliance on brochures. From its

existing offices in Moscow and a new four-man office in Kiev, OA&R will

talk to politicians, the media, and business on a regional and national

level in the target countries.



These are Russia, Ukraine, Belarus, Moldova, Georgia, Armenia,

Azerbaijan, Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, Tajikistan

and Mongolia.



The agency hopes to establish offices in Kazakhstan and Georgia.



OA&R won a budget worth around pounds 2 million a year for the Tacis

environmental communications campaign in February this year.



One of the world’s 10 largest PR agencies, OA&R has European offices in

Brussels, London and Paris. The firm specialises in trans-national

corporate and governmental campaigns for IBM, Europay International

(Eurocard-Mastercard) and the European Commission.



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