YTKO wraps up SCA paper deal

SCA Hygiene Paper UK has appointed Cambridge-based marketing services agency YTKO to handle its corporate PR and Lyons Waddell to take on a consumer brief for brands Kleenex toilet tissues and kitchen towels and Handy Andies.

SCA Hygiene Paper UK has appointed Cambridge-based marketing

services agency YTKO to handle its corporate PR and Lyons Waddell to

take on a consumer brief for brands Kleenex toilet tissues and kitchen

towels and Handy Andies.



Swedish-owned SCA, whose worldwide turnover is USdollars 8 billion,

acquired the brands in an asset swap with Kimberly-Clark last

autumn.



Lyons Waddell has been retained consumer agency on SCA-owned ’sanpro’

brand Bodyform for the past three years. ’SCA is absolutely committed to

their branded paper products and are investing heavily on their

above- and below-the-line campaigns,’ said Lyons Waddell director

Gillian Waddell.



The size of the accounts have not been disclosed but are thought to be

substantial.



YTKO had previously carried out project work related to the 25th

anniversary of SCA’s Prudhoe production facility - in which the company

recently invested pounds 7 million.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.