Neville-Rolfe to lead PR at Tesco

Tesco has named civil servant Lucy Neville-Rolfe as its new corporate affairs director.

Tesco has named civil servant Lucy Neville-Rolfe as its new

corporate affairs director.



She succeeds Frances Elliott, who died on November 14 last year after a

six-month battle against Motor Neurone disease.



Neville-Rolfe, who joins the retail group on 28 August, has been a civil

servant for the past 24 years.



She is currently attached to the Cabinet Office where she is director of

the Government’s deregulation unit.



Neville-Rolfe will be responsible for Tesco’s in-house corporate

communications, government relations, product PR, community affairs,

investor relations and property PR departments which employ more than 30

staff.



On arrival she will evaluate the current in-house structure and weigh up

the contributions of Tesco’s external advisers.



’One needs to take a look at the resources one’s got and whether they

are devoted in the right way,’ said Neville-Rolfe.



She has also asked to take on some responsibility for internal

communications, with a view to using the human resources expertise she

developed as head of personnel at the Ministry of Agriculture in the

early 1990s.



’My understanding is that my role will cover the full range of corporate

affairs,’ added Neville-Rolfe. ’But it also includes some internal

communications.



Neville-Rolfe has a wealth of experience of European issues, having

dealt regularly with Brussels in her current position and, notably, as

an official working on the Food Safety Act at the Ministry of

Agriculture in the 1980s.



She will report to recently-installed Tesco chief executive Terry

Leahy.



Tesco has performed strongly in recent times. Last year its profits

topped those of arch-rival Sainsbury’s for the first time. Group

turnover for the year to 22 February 1997 was pounds 13.89 billion, with

pre-tax profits up from pounds 681 million to pounds 750 million.



Tesco has 568 stores in the UK and has been expanding in mainland

Europe.



There are 103 stores in France, 43 in Hungary, 31 in Poland and 13 in

the Czech Republic/Slovakia.



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