Dixons invites Band and Brown to promote 60th anniversary bash

Electrical retail chain Dixons has brought in Band and Brown to promote its 60th anniversary celebrations.

Electrical retail chain Dixons has brought in Band and Brown to

promote its 60th anniversary celebrations.



The pounds 100,000 budget account includes media relations, promotions

and celebrity events. Store managers will be provided with a special

media pack to give them guidance on handling local press.



The campaign will include special deals across all product areas

throughout June and July. Band and Brown was appointed to handle the

three month project after a three-way pitch.



Corporate affairs manager Jacinta Gale said: ’At the moment we only need

to hire on a project basis, but it’s a good opportunity for Band and

Brown.’



The corporate affairs department, which is responsible for Dixons,

Currys, PC World and The Link, is currently looking to expand the team

and appoint a third corporate affairs manager.



Dixons uses Square Mile for its financial public relations.



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