Strobe spotlights Lamplugh cause

The Suzy Lamplugh Trust has hired Strobe Communications to raise its profile as the national charity for personal safety.

The Suzy Lamplugh Trust has hired Strobe Communications to raise

its profile as the national charity for personal safety.



The charity was set up 11 years ago with the mission to create a safer

society following the disappearance of estate agent Suzy Lamplugh while

meeting an unknown client.



The Trust’s director Diana Lamplugh said that the charity had grown so

much over the past decade that it had to call in outside PR help.



’The Trust has aggressive development plans and ambitions,’ said

Lamplugh.



’We have strengthened our in-house marketing and fundraising teams and

we needed a consultancy to work in close partnership with our

teams.’



Strobe, which specialises in charity, consumer and corporate marketing,

will aim at broadening understanding of the work of the charity and its

role as national adviser on personal safety.



This will include running the Suzy Lamplugh Trust press office, running

a creative campaign to raise the profile of the charity, and supporting

personal safety projects.



The Trust’s projects have included working with government, police,

hospitals and schools to maintain personal safety strategies.



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