Stop Press: Cadbury still sweet on Street sponsorship

Cadbury has renewed its pounds 10 million sponsorship of Coronation Street for another year after research showed a 94 per cent awareness of the Cadbury association. Richard Frost, Cadbury’s head of PR, has been the lead sponsorship negotiator.

Cadbury has renewed its pounds 10 million sponsorship of Coronation

Street for another year after research showed a 94 per cent awareness of

the Cadbury association. Richard Frost, Cadbury’s head of PR, has been

the lead sponsorship negotiator.



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