Umbro International, the sportswear manufacturer that supplies kit
to the England football team, has kicked agency Shilland and Co into
Shilland, which was hired in February 1996 with a brief to work in the
UK and mainland Europe, was dropped several weeks ago.
Umbro UK brand marketing director Tim Gardiner confirmed that the
company has been holding talks with another agency and was considering
its communications options.
Shilland handled Umbro’s PR activities linked to the Euro 96 football
championships in England last summer. Umbro was a tournament
At its height Shilland’s budget for Umbro’s PR activities stretched to
John Rivett headed up the Umbro business at Shilland before leaving his
directorship there to join Hill and Knowlton, whose clients include
rival sports goods giant Adidas, towards the end of last year.
Umbro is expected to step up PR activity in the run-up to next year’s
World Cup Finals in France.
’We were taken on primarily for Euro 96 last year,’ said Shilland chief
executive Peter Shilland. ’We got in excess of pounds 1.5 million worth
of coverage for them.’