Television company Carlton Communications has hired Finsbury as its
first retained financial PR agency.
The agency was hired without a competitive pitch. Carlton has previously
worked with Brunswick on a project basis, on its successful bid to win a
digital broadcasting licence for its company, British Digital
BDB is 50 per cent owned by Carlton and 50 per cent by Granada Media
The BDB account switched from Brunswick to the The Communication Group
in May 1997, but was handed to Hill and Knowlton in February 1998.
Finsbury will offer strategic advice and handle financial calendar
events such as Carlton’s AGM. The agency will report to Carlton
chairman, Michael Green, and corporate affairs head David Cameron.
Carlton operates a series of TV and video businesses. It holds a number
of ITV licences broadcasting to 38 per cent of the UK population,
including the Midlands, the south west and the London weekday
Carlton produces its own programmes, runs cable channels including
Carlton Select and Carlton Food Network and sells cinema