Carlton appoints Finsbury as its first financial PR

Television company Carlton Communications has hired Finsbury as its first retained financial PR agency.

Television company Carlton Communications has hired Finsbury as its

first retained financial PR agency.



The agency was hired without a competitive pitch. Carlton has previously

worked with Brunswick on a project basis, on its successful bid to win a

digital broadcasting licence for its company, British Digital

Broadcasting.



BDB is 50 per cent owned by Carlton and 50 per cent by Granada Media

Group.



The BDB account switched from Brunswick to the The Communication Group

in May 1997, but was handed to Hill and Knowlton in February 1998.



Finsbury will offer strategic advice and handle financial calendar

events such as Carlton’s AGM. The agency will report to Carlton

chairman, Michael Green, and corporate affairs head David Cameron.



Carlton operates a series of TV and video businesses. It holds a number

of ITV licences broadcasting to 38 per cent of the UK population,

including the Midlands, the south west and the London weekday

licence.



Carlton produces its own programmes, runs cable channels including

Carlton Select and Carlton Food Network and sells cinema

advertising.



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