BBC Broadcast has filled its first head of public relations post
with the appointment of Andrew Whyte, currently external affairs adviser
for Shell International.
Whyte will be responsible for a co-ordinated PR strategy across BBC
Broadcast, which is the corporation’s commissioning arm and its largest
Whyte will oversee TV, radio and on-line services.
He will liaise with regulatory bodies, industry groups, the public and
the creative community, and work closely with the BBC’s corporate
affairs department, which is headed by director of corporate affairs
Whyte will report to Sue Farr, director of marketing and communications,
who has been restructuring the 250-strong PR, marketing and publicity
team since she took up her post last February.
Farr said: ’Andrew’s skills in issues management and his experience at a
senior level will be invaluable as the BBC seeks to sustain its position
as the major provider of television and radio services to its many
Whyte is expected to join BBC Broadcast at the end of May, and Farr has
indicated that in his newly-created role he may wish to build a roster
of two or three agencies (PR Week, 17 October 1997).
In January, BBC Broadcast completed the recruitment drive for its press
and publicity operations with the appointment of Vanda Rumney as head of
television press and publicity and Andrew Skinner as deputy head.