Whyte lands lead PR role at BBC Broadcast

BBC Broadcast has filled its first head of public relations post with the appointment of Andrew Whyte, currently external affairs adviser for Shell International.

BBC Broadcast has filled its first head of public relations post

with the appointment of Andrew Whyte, currently external affairs adviser

for Shell International.



Whyte will be responsible for a co-ordinated PR strategy across BBC

Broadcast, which is the corporation’s commissioning arm and its largest

division.



Whyte will oversee TV, radio and on-line services.



He will liaise with regulatory bodies, industry groups, the public and

the creative community, and work closely with the BBC’s corporate

affairs department, which is headed by director of corporate affairs

Colin Browne.



Whyte will report to Sue Farr, director of marketing and communications,

who has been restructuring the 250-strong PR, marketing and publicity

team since she took up her post last February.



Farr said: ’Andrew’s skills in issues management and his experience at a

senior level will be invaluable as the BBC seeks to sustain its position

as the major provider of television and radio services to its many

different audiences.’



Whyte is expected to join BBC Broadcast at the end of May, and Farr has

indicated that in his newly-created role he may wish to build a roster

of two or three agencies (PR Week, 17 October 1997).



In January, BBC Broadcast completed the recruitment drive for its press

and publicity operations with the appointment of Vanda Rumney as head of

television press and publicity and Andrew Skinner as deputy head.



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