Diary: Thwarting Herculean labours for Allied invasion

Defending a hostile bid is intricate, painstaking work for PR firms representing their clients. Defences can go on for weeks on end, with plans jealously guarded to keep the opposition guessing ... usually, that is.

Defending a hostile bid is intricate, painstaking work for PR firms

representing their clients. Defences can go on for weeks on end, with

plans jealously guarded to keep the opposition guessing ... usually,

that is.



Word reaches me that there was a bit of a panic on at Schroders last

week after a press release detailing client Allied Colloids response to

a hostile bid from US chemicals group Hercules contained just a bit too

much detail.



One particularly alarming paragraph in the release contained information

on Allied’s secret defence strategy for the next few weeks.



However, disaster was averted by the Schroders press office which rang

around City journalists asking them not to reveal the ’secret’ battle

plans.



Just why Schroders was sending out press releases when Allied Colloids

uses Lowe Bell Financial as its retained agency is another question.



A source close to Schroders called the incident a ’technical hitch’.



It sent out a corrected release within the hour.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.