Schools IT supplier RM has hired Grayling to promote it as one of
the leading developers of the Government’s National Grid for
The Grid, to be launched next autumn, will be a library of educational
material for primary and secondary schools, accessible via the internet
from classrooms, homes and libraries. All schools need to be ready to
connect to it by 2002.
Grayling won RM’s corporate and product PR business after pitching
against Powerhouse and incumbent Harvard PR.
RM controls 50 per cent of the primary and secondary school IT market,
and also supplies further education colleges and universities.
The Government has announced pounds 100 million of new money to fund
improvements to schools, including purchasing IT hardware and software
to link them to the grid.
’Everyone in education knows who RM is but because IT is becoming a
political and social issue we have a wider audience to reach,’ said
Fiona McLean, public relations manager for RM.