Smith to step into de Bakker’s shoes at B-M

Burson-Marsteller has promoted its global healthcare practice chairman John Smith to European president and chief executive officer. Smith replaces Ferry de Bakker, who moves to the same position in B-M’s Asia-Pacific region.

Burson-Marsteller has promoted its global healthcare practice

chairman John Smith to European president and chief executive officer.

Smith replaces Ferry de Bakker, who moves to the same position in B-M’s

Asia-Pacific region.



Smith, who will retain his healthcare responsibilities, was a partner of

management consultancy the Mead Point Group, until it was bought by B-M

earlier this year. Previously he spent 21 years with management

consultancy Booz, Allen and Hamilton.



The changes in jobs for de Bakker and Smith coincide with the

appointment of a new member of the European management team for the

agency.



Vice chairman of client services Jeff Hunt is to relocate from New York

to London to strengthen the relationship between the agency and key

clients like Unilever and Andersen Consulting.



Hunt will also take charge of B-M’s new business effort across Europe,

which had previously been handled by de Bakker.



He joins chairman Professor Alan Watson, chief operating officer Per

Heggenes, chief financial officer Mike Kingsley and UK chairman Nigel

Whittaker on the European board.



B-M Asia, p5.



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