BA orders agency and in-house PR review

BA is restructuring its in-house communications team, putting greater emphasis on internal communications and media relations. It is also reviewing all 57 accounts held by PR agencies outside the UK.

BA is restructuring its in-house communications team, putting

greater emphasis on internal communications and media relations. It is

also reviewing all 57 accounts held by PR agencies outside the UK.



The airline will review the past performance of all its agencies and

hold pitches in markets where it hopes to improve its

representation.



The agencies report to David Budgen, appointed head of international

communications in March this year.



The airline has decided to increase its communications spend, which is

unspecified but runs into several millions, following a difficult summer

in which the launch of its new livery was marred by a high profile cabin

crew strike.



Communications director Kevin Murray is also recruiting externally for a

chief media officer to handle the massive increase in coverage of BA,

and a head of employee communications. The two new jobs will bring the

number of senior managers reporting to him to six.



Michael Blunt, who ran BA’s newsdesk, has been moved to take charge of

communications for the crew, flight operations and engineering.



Andrea Matthews, currently head of communications strategy, will become

head of account management for corporate resources like the legal and

finance departments.



In most countries BA retains small local agencies, one-man operators or

uses an in-house team. It is unlikely to consolidate PR across several

markets with a single agency.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Judge tells Max Clifford trial jury majority verdicts will be accepted

Judge tells Max Clifford trial jury majority verdicts will be accepted

The jury in the trial of celebrity publicist Max Clifford has been told by the judge that he will accept majority verdicts after five days of deliberations on 11 charges of indecent assault.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.