A host of PR stunts were cancelled or postponed this week because
of the tragic death of Diana, Princess of Wales. Perhaps no-one breathed
a sigh of relief more than Patrick Scott, the giant sized managing
director of the 24-hour Weather Channel. For one PR person came up with
the idea of sending Scott up in a weather balloon above Tower Bridge on
A source tells me that he was rather relieved when the idea was
One event which did go ahead as planned, however, was the second Carlton
London Run in London’s Battersea Park on 2 September.
Carlton Television thought long and hard about continuing with the event
but felt that the money raised for Save the Children from sponsorship of
the runners justified the decision.
The run attracted more than 3,000 runners including a host of
celebrities and PR woman Anna Thomas. Unfortunately, the distance of six
kilometres obviously proved a bit too much for Anna, an account
executive at MacLaurin Communications - she was spotted by a fellow
runner hailing a cab halfway through the event.
Her fellow jogger had no compunction about blowing the whistle on this
little attempt to conserve energy and the embarrassment was compounded
by the fact that all runners were wearing branded bibs. However, boss
Brian MacLaurin saw the funny side although he wouldn’t reveal whether
he had paid up the full sponsorship.
’Let’s just say I made a donation,’ he said.