The rise of the spin doctor is as much a symptom of lazy journalism as
it is of the communication needs of political parties, according to
panellists at a round table conference on spin doctors this week.
Hosted in London by US foundation The Freedom Forum, it debated the
relationship between political communicators and the media.
‘Spin doctors have emerged as a fascination for political commentators
as a sort of power behind the throne,’ said Dennis Kavanagh, professor
of politics at Liverpool University. ‘It’s the latest phase in what I
call lazy journalism.’
His comments were echoed by Sir Bernard Ingham. ‘The obsession with spin
doctors will only end when journalists recover their self confidence and
reveal the truth according to the facts rather than trying to get a
story in the paper or on air,’ said Ingham.