Forget map reading and campfire cooking. Britain’s 631,000 Scouts can
now study for a proficiency badge in public relations.
The badge, represented by a mobile phone, is part of a wider effort by
the Scout Organisation to update its old fashioned image and woo
To win the badge Scouts have to obtain coverage for a scouting event in
their local media by writing a press release or article.
They also have to assist their group with a promotional event (such as a
jumble sale), produce the Patrol newsletter and conduct a local survey
on the image of Scouting.
‘We are trying to rid ourselves of our stereotypical image of dib-dib-
dobbing and ging-gang-goolying around the fire with our woggles,’ said
Scout Association press officer David Barker.
‘The average Scout doesn’t have a lot to do with local newspapers,’ he
added. ‘We are trying to instil some PR disciplines.’
The association, whose past sponsors include big names like Kellogg’s
and Flora, is now looking for a backer for the badge.