NEWS: Public Relations Business wins Wilkinson Sword

Wilkinson Sword has selected The Public Relations Business to manage its sports sponsorship, youth marketing and trade and consumer press relations.

Wilkinson Sword has selected The Public Relations Business to manage its

sports sponsorship, youth marketing and trade and consumer press

relations.



The agency won the estimated pounds 50,000-fee trade and consumer

contract last week, following a two-way pitch. (PR Week, 7 June).



Campaign activity will focus on FX Performer, Protector, Lady Protector

and the twin blade disposable razor Extra 11.



Wilkinson is keen to promote its sporting associations such as the

Wilkinson Women’s English Open Golf Championships and amplify TV

advertising for FX Performer and Lady Protector.



Its PR adviser of eight years, Welbeck Golin/Harris Communications,

stopped work at the end of May.



Wilkinson Sword’s marketing director Warwick Owen commented on the

change: ‘We have made a heavy investment in research and development and

are investing a similar level in advertising and promotion.’



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.