Wilkinson Sword has selected The Public Relations Business to manage its
sports sponsorship, youth marketing and trade and consumer press
The agency won the estimated pounds 50,000-fee trade and consumer
contract last week, following a two-way pitch. (PR Week, 7 June).
Campaign activity will focus on FX Performer, Protector, Lady Protector
and the twin blade disposable razor Extra 11.
Wilkinson is keen to promote its sporting associations such as the
Wilkinson Women’s English Open Golf Championships and amplify TV
advertising for FX Performer and Lady Protector.
Its PR adviser of eight years, Welbeck Golin/Harris Communications,
stopped work at the end of May.
Wilkinson Sword’s marketing director Warwick Owen commented on the
change: ‘We have made a heavy investment in research and development and
are investing a similar level in advertising and promotion.’