NEWS: Public Relations Business wins Wilkinson Sword

Wilkinson Sword has selected The Public Relations Business to manage its sports sponsorship, youth marketing and trade and consumer press relations.

Wilkinson Sword has selected The Public Relations Business to manage its

sports sponsorship, youth marketing and trade and consumer press

relations.



The agency won the estimated pounds 50,000-fee trade and consumer

contract last week, following a two-way pitch. (PR Week, 7 June).



Campaign activity will focus on FX Performer, Protector, Lady Protector

and the twin blade disposable razor Extra 11.



Wilkinson is keen to promote its sporting associations such as the

Wilkinson Women’s English Open Golf Championships and amplify TV

advertising for FX Performer and Lady Protector.



Its PR adviser of eight years, Welbeck Golin/Harris Communications,

stopped work at the end of May.



Wilkinson Sword’s marketing director Warwick Owen commented on the

change: ‘We have made a heavy investment in research and development and

are investing a similar level in advertising and promotion.’



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