INTERNATIONAL: Information et Enterprise wins Reuters PR work

PARIS: Information giant Reuters has appointed Information et Entreprise to a new retainer-based account handling its French PR.

PARIS: Information giant Reuters has appointed Information et

Entreprise to a new retainer-based account handling its French PR.



Hintzy Heymann et Associes and FRI Communication also pitched for the

account, which involves corporate PR and media relations.



This year, Reuters has appointed agencies for the first time in all its

major European centres apart from London: Interel in Belgium, Charles

Barker BSMG in Frankfurt, Trimedia in Zurich and Essect in the

Netherlands.



Reuters’ agencies in the UK are Financial Dynamics for financial and

corporate PR, and Gavin Anderson for investor relations.



Marcus Ferrar, corporate relations and marketing communications manager

for Europe the Middle East and Africa, said: ’We have decided we want to

handle our PR and media relations in a more professional way.’



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