INTERNATIONAL: Wright Partnership takes Warner brands to Europe

EUROPE: Warner Bros Consumer Products has brought in youth and entertainment specialist The Wright Partnership to conduct a trade and consumer awareness campaign for its products across the UK, Europe, Africa and the Middle East.

EUROPE: Warner Bros Consumer Products has brought in youth and

entertainment specialist The Wright Partnership to conduct a trade and

consumer awareness campaign for its products across the UK, Europe,

Africa and the Middle East.



The Wright Partnership has been briefed to develop a European PR

strategy and implement it in the UK, for Warner Bros’ major brands which

include Looney Tunes, Baby Looney Tunes, Tom and Jerry, Scooby Doo,

Batman and Superman.



The account was awarded following a four-way pitch and the fee for the

European activity runs into six figures. The Wright Partnership will

work closely with Warner’s agencies Asesores 2000 in Spain and

Pro.Motion in Germany.



The Wright Partnership is kicking off with a campaign to promote Tom and

Jerry across Europe, initially aimed at trade publications, retailers

and current and potential licensees, and leading into a consumer

campaign in 1999.



’We want to create demand for the products so that licensees can be

confident they can sell them,’ said agency partner Sara Stewart.



In March Warner Bros signed an exclusive deal with Mothercare to sell

its latest range of Baby Looney Tunes baby wear.



Warner Bros Stores are a separate division of the company and are not

included in the account.



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