UK and international expansion for Beattie

Beattie Media is to expand in the UK and overseas, by opening a fifth UK office later this month in Leeds, and offices in Dublin and Melbourne in the next six months.

Beattie Media is to expand in the UK and overseas, by opening a

fifth UK office later this month in Leeds, and offices in Dublin and

Melbourne in the next six months.



The Leeds office will be headed by account director Kelly Kilner, who

joins Beattie from rival agency Northern Profile, having been in charge

of its Leeds operation for three years.



Douglas McGuire, currently an account director at Beattie’s Glasgow

office, will run the Melbourne office, which is due to open in October.

The agency is still in the process of seeking a head for its new Dublin

office. All three offices are expected to recruit further staff members

shortly after opening.



Gordon Beattie, managing director at Beattie Media, said: ’Our formula

of providing clients with a journalist-led media relations service will

be a recipe for success internationally.’ Explaining the agency’s

decision to target Australia rather than the US, he added: ’In America

we would have been a very small fish in an extremely large pond.

Australia, on the other hand, is a more attractive option as our goal

will be to dominate the marketplace.’



Beattie Media has offices in Glasgow, Edinburgh, Dundee and London. Its

client base is mainly Scottish and includes outdoor furniture company,

Adshel Scotland, Edinburgh Tourist Authority, news-agents Menzies Stores

and the Royal Bank of Scotland. The agency also works for Northern

Ireland-based Nambarrie Tea Company in Scotland and has several clients

with interests in Leeds, Ireland and the Pacific Rim which it declined

to name.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.