Parminter departure opens two senior vacancies at RSPCA

The Royal Society for the Prevention of Cruelty to Animals is restructuring its communications department and is looking to fill its head of press and head of public affairs posts.

The Royal Society for the Prevention of Cruelty to Animals is

restructuring its communications department and is looking to fill its

head of press and head of public affairs posts.



Kate Parminter, current head of public affairs, is leaving at the end of

June to become director of the Council for the Protection of Rural

England (CPRE).



Parminter brought together the press and PR and public affairs functions

to ensure that campaigns and the RSPCA brand were consistent. ’Those

systems are now established enough to become separate again,’ she

said.



The six-strong public affairs function includes lobbying and PR

activities.



The head of public affairs will be responsible for overseeing the team,

dealing with national and local government issues, events and national

advertising.



The charity has a press team of eight, with a remit which includes

managing the organisation’s involvement with television programmes such

as the BBC’s Animal Hospital and Channel 4’s Pet Rescue. The RSPCA is

currently recruiting ten regional press officers.



Both the new posts will report to the RSPCA’s director of

communications, fund raising and education, John Rolls.



Parminter replaces Fiona Reynolds at the CPRE. Reynolds has left to head

the Government’s women’s unit under social security secretary Harriet

Harman. Parminter said she aims to boost the profile of the CPRE at a

time when country issues are high on the political agenda.



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