The Royal Society for the Prevention of Cruelty to Animals is
restructuring its communications department and is looking to fill its
head of press and head of public affairs posts.
Kate Parminter, current head of public affairs, is leaving at the end of
June to become director of the Council for the Protection of Rural
Parminter brought together the press and PR and public affairs functions
to ensure that campaigns and the RSPCA brand were consistent. ’Those
systems are now established enough to become separate again,’ she
The six-strong public affairs function includes lobbying and PR
The head of public affairs will be responsible for overseeing the team,
dealing with national and local government issues, events and national
The charity has a press team of eight, with a remit which includes
managing the organisation’s involvement with television programmes such
as the BBC’s Animal Hospital and Channel 4’s Pet Rescue. The RSPCA is
currently recruiting ten regional press officers.
Both the new posts will report to the RSPCA’s director of
communications, fund raising and education, John Rolls.
Parminter replaces Fiona Reynolds at the CPRE. Reynolds has left to head
the Government’s women’s unit under social security secretary Harriet
Harman. Parminter said she aims to boost the profile of the CPRE at a
time when country issues are high on the political agenda.