Brighter PR raises profile of Regent hotels chain

Five star hotel chain Regent International Hotels has appointed Brighter PR to raise its profile in the UK.

Five star hotel chain Regent International Hotels has appointed

Brighter PR to raise its profile in the UK.



Carlson Hospitality Worldwide acquired the rights to the Regent brand

from Four Seasons in November 1997, and is responsible for marketing the

hotels, while Four Seasons continues to manage them.



Brighter PR has a long-standing relationship with Carlson Hospitality’s

four star hotel chain Radisson Hotels Worldwide. The agency has been

briefed to target the travel trade and consumers, particularly business

travellers, to raise awareness of Regent International and its expansion

plans.



There are currently Regent Hotels operating in Hong Kong, Taipei,

Bangkok, Chiang Mai, Jakarta, Kuala Lumpur and Singapore, Sydney and

Beverley Hills.



Hotels under construction include the Regent Mubbai in Bombay and the

Regent Las Vegas.



Carlson Hospitality has plans to double the number of Regent branded

hotels over the next two or three years.



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