Nokia seeks agency to push latest technology

Nokia Telecommunications, the infrastructure and network company, is inviting agencies to pitch for a new account to raise awareness of technology which allows mobile phones to link with PCs to send faxes and e-mails.

Nokia Telecommunications, the infrastructure and network company,

is inviting agencies to pitch for a new account to raise awareness of

technology which allows mobile phones to link with PCs to send faxes and

e-mails.



Last year Nokia acquired Ipsilon, a company which specialised in linking

mobiles and personal computers, through internet protocol (IP)

technology, and renamed it Nokia IP. It is now seeking an agency to

start a PR programme for the division in the UK and subsequently across

Europe.



Nokia IP is based in California with European headquarters near

London.



Other key markets include France, Germany and Finland. The appointed

agency will report to Bob Brace, Nokia IP’s head of public

relations.



It is thought that the appointed agency will focus on raising awareness

of Nokia IP through the placing of its senior executives in issues-led

press coverage rather than focusing on product PR.



Nokia IP is currently working on providing security solutions which

enable voice and data to be transmitted securely via its networks.



It is part of the Finnish Nokia group which manufactures in 10

countries, sells mobile phones in 130 markets and had sales of pounds

5.9 billion in 1997.



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