Nokia Telecommunications, the infrastructure and network company,
is inviting agencies to pitch for a new account to raise awareness of
technology which allows mobile phones to link with PCs to send faxes and
Last year Nokia acquired Ipsilon, a company which specialised in linking
mobiles and personal computers, through internet protocol (IP)
technology, and renamed it Nokia IP. It is now seeking an agency to
start a PR programme for the division in the UK and subsequently across
Nokia IP is based in California with European headquarters near
Other key markets include France, Germany and Finland. The appointed
agency will report to Bob Brace, Nokia IP’s head of public
It is thought that the appointed agency will focus on raising awareness
of Nokia IP through the placing of its senior executives in issues-led
press coverage rather than focusing on product PR.
Nokia IP is currently working on providing security solutions which
enable voice and data to be transmitted securely via its networks.
It is part of the Finnish Nokia group which manufactures in 10
countries, sells mobile phones in 130 markets and had sales of pounds
5.9 billion in 1997.