The PRCA has increased its membership from 133 to 171 over the last
two years and has hired an additional director to keep pace with
The increase in membership, of 28.5 per cent, has led to the appointment
of Damian Beeley, who is former deputy business editor of the Asia
Beeley becomes deputy director at the PRCA, with special responsibility
for member services.
Beeley brings the PRCA’s team to six, double its size in 1996. He
reports to Chris McDowall, who remains in his position as executive
director of the PRCA.
McDowall said: ’The business of the association has grown considerably
in recent years, particularly with the inception of consultancy
management standards, PReview and other initiatives.’
As well as dealing with the increased membership of the PRCA Beeley will
also help to develop its latest services and initiatives. These include
its recent benchmarking study, and PReview, a pitch list service for
agencies and clients. The PRCA is also engaged in a general drive to
increase standards of training and management across consultancies.