Henderson will boost FD drive to expand IT

Leading UK IT consultancy Logica has lost its director of corporate communications, Tarquin Henderson, who is joining Financial Dynamics as the agency seeks to boost its technology client base.

Leading UK IT consultancy Logica has lost its director of corporate

communications, Tarquin Henderson, who is joining Financial Dynamics as

the agency seeks to boost its technology client base.



Henderson joins as a partner of Financial Dynamics and will sit on the

agency’s corporate board alongside five other directors including head

of corporate division David Lloyd. Hejoined Logica in 1995 following ten

years at PA Consulting where he was head of its communications strategy

division.



Henderson is replaced at Logica by Marc Kampman who is currently

director of marketing communications for Logica BV, Logica’s Dutch

arm.



Kampman will oversee Logica’s 15-strong communications team but will be

handed a wider role which also encompasses brand advertising. His title

is director of marketing and communications.



In his new role at Financial Dynamics Henderson has been given the

responsibility of building a team to advise technology clients on

branding, reputation and issues management. This will supplement FD’s

financial PR work for technology clients including ICL and the Sage

Group.



Henderson said: ’The technology sector continues to enjoy considerable

success - perhaps most visibly witnessed by the explosive growth of the

new IT services sub-sector on the London Stock Exchange. As companies

grow in size they need to approach the management of their corporate

brand and reputation in a more structured, but dynamic way.’



At Logica, Henderson brought in Ludgate Communications as its first

retained financial agency last year (PR Week, 7 November).



Logica provides software and systems consultancy. It does not use any

other agencies. Its pre-tax profits for the year ended 30 June 1997 were

pounds 28.1 million on a turnover of pounds 338.5 million.



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