Mark Borkowski PR has been hired by The Artist (formerly known as
Prince) and his wife Mayte, to promote their forthcoming records in the
UK. The Artist is releasing his album Newpower Soul on 29 June, while
Mayte releases her first single and album in July. Account director Dee
McCourt said the agency will co-ordinate press coverage and all the
couple’s TV and radio appearances, as well as media relations for The
Artist’s tour in the summer.