DIARY: Christians pick a PR consultant to throw to the media lions

Perhaps it was inevitable, if a little late - 2000 years too late to be precise, but it appears that the nation’s Evangelical Christians are badly in need of help from the public relations industry.

Perhaps it was inevitable, if a little late - 2000 years too late

to be precise, but it appears that the nation’s Evangelical Christians

are badly in need of help from the public relations industry.



Christianity is getting a raw deal at the hands of the heathens that run

the national media, according to the results of a survey by the

Evangelical Alliance - an umbrella body representing one million

Christians and 3,000 churches.



Of the 400 members questioned, a third said they had suffered at the

hands of the press although the same number acknowledged the media’s

influence and importance. It is unsurprising then that only 22 per cent

thought the national press was an appropriate medium in which to seek

coverage.



But despite being mauled by the media, only 15 per cent used external PR

consultants and a meagre four per cent employed ’specialists’ to handle

such calls.



But now the Evangelical Alliance has set up its own media consultancy to

advise members on how to deal with the press. Headed by Ian Taylor, who

has worked at City and Commercial Communications and Hudson Sandler, it

will hopefully engender a more media-savvy attitude among its members.



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