EDITORIAL: B-M applies PR therapy to its PR

Burson-Marsteller has broken the mould this week by taking the radical step of advertising its services in the international press. In its ads in the Wall Street Journal B-M made a valiant effort to communicate the complex principles behind perception management to an audience of the uninitiated, as well as its own brand. This is a welcome move, especially considering how the PR community has consistently failed to communicate effectively the nature of its own industry.

Burson-Marsteller has broken the mould this week by taking the

radical step of advertising its services in the international press. In

its ads in the Wall Street Journal B-M made a valiant effort to

communicate the complex principles behind perception management to an

audience of the uninitiated, as well as its own brand. This is a welcome

move, especially considering how the PR community has consistently

failed to communicate effectively the nature of its own industry.



Certainly the industry should never reject the concept of advertising,

but if its objective is to communicate the validity of the discpline,

while winning new business in the process, it is essential that such

advertising campaigns are backed by the third party endorsement of well

informed editorial.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.