MEDIA: What The Papers Say - BMW answers speculation with silence

PR virtually disappeared from the car industry agenda last week against a background of swift bloodshed at Bayern and slow strangulation at Longbridge.

PR virtually disappeared from the car industry agenda last week

against a background of swift bloodshed at Bayern and slow strangulation

at Longbridge.



BMW’s owners held restructuring talks behind closed doors and Rover’s

management talked to no one, especially not their own workforce.



Speculation was rife that BMW would eventually succumb to a global car

giant, despite the family shareholders’ opposition. Longbridge, near the

bottom of the world productivity league, would be killed off to provide

housing or a shopping mall. This dire outcome was denied by an anonymous

Rover source.



The press acknowledged that BMW’s bid to join the global elite was

doomed by the Rover millstone.



The Midlands-based company might survive with only Land Rover and the

MG/Mini range. But Rover’s other cars, apparently unloved and unwanted

by modern drivers, may yet be the nemesis of BMW itself and not just its

recently departed chief, Bernd Pischetsrieder.



Evaluation and analysis by CARMA International. Cuttings supplied by the

Broadcast Monitoring Company. ’What The Papers Say’ can be found at:

www.carma.com.



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