BORDER LINES: MADRID: Quantum Leap lands beer brief

Beer company Estrella Galicia has appointed Quantum Leap to handle its PR in Spain and co-ordinate the launch of its beer in countries including the US. Work started two weeks ago and covers internal communication, media relations and sponsorship. Quantum Leap, which is a member of international network Iprex, will liaise with fellow Iprex agency CBR, which is based in Orlando, for the US launch of Estrella later this year. Estrella distributes its beers in Portugal, the UK and Sweden. It sells 60,000 litres of beer a year and has a three per cent share of the Spanish market.

Beer company Estrella Galicia has appointed Quantum Leap to handle

its PR in Spain and co-ordinate the launch of its beer in countries

including the US. Work started two weeks ago and covers internal

communication, media relations and sponsorship. Quantum Leap, which is a

member of international network Iprex, will liaise with fellow Iprex

agency CBR, which is based in Orlando, for the US launch of Estrella

later this year. Estrella distributes its beers in Portugal, the UK and

Sweden. It sells 60,000 litres of beer a year and has a three per cent

share of the Spanish market.



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