BORDER LINES: BOMBAY: Ogilvy PR to unify Tata identity

Ogilvy PR Worldwide has picked up the corporate account for Indian industrial conglomerate Tata Group with a brief to unite its diverse interests under a single identity. WPP-owned Ogilvy pitched alongside its sister advertising and below-the-line marketing agencies to win the work, which will be one of the Bombay-based agency’s largest accounts. The brief covers India at first and will move to other markets in Asia and South East Asia in the next two years. Tata is a pounds 6 billion company with interests ranging from tea and steel to telecoms and trains.

Ogilvy PR Worldwide has picked up the corporate account for Indian

industrial conglomerate Tata Group with a brief to unite its diverse

interests under a single identity. WPP-owned Ogilvy pitched alongside

its sister advertising and below-the-line marketing agencies to win the

work, which will be one of the Bombay-based agency’s largest accounts.

The brief covers India at first and will move to other markets in Asia

and South East Asia in the next two years. Tata is a pounds 6 billion

company with interests ranging from tea and steel to telecoms and

trains.



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