BORDER LINES: PRAGUE: Mmd lands Dell’s East Europe PR

US computer giant Dell Computer has hired Mmd as its first PR agency in the Czech Republic and Slovakia. The agency starts work this week after a four-way pitch, for the consumer and business-to-business account. The account will be handled from the agency’s Prague office. Mmd country manager for the Czech Republic, Edward Waldron-Davies, said: ’The PR industry in the Czech Republic is facing massive change at the moment as more and more of the traditional IT clients demand consumer and business- to-business approaches.’

US computer giant Dell Computer has hired Mmd as its first PR

agency in the Czech Republic and Slovakia. The agency starts work this

week after a four-way pitch, for the consumer and business-to-business

account. The account will be handled from the agency’s Prague office.

Mmd country manager for the Czech Republic, Edward Waldron-Davies, said:

’The PR industry in the Czech Republic is facing massive change at the

moment as more and more of the traditional IT clients demand consumer

and business- to-business approaches.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.