San Francisco airport seeks agency to clear runway

The San Francisco Airport Commission is searching for a PR agency to handle government, media and community relations for its new runway reconfiguration proposal.

The San Francisco Airport Commission is searching for a PR agency

to handle government, media and community relations for its new runway

reconfiguration proposal.



In the next few months, the airport will also begin a search for a PR

firm to assist with the opening of its international terminal, scheduled

for spring 2000. ’For the runway plan, we sent out 45 requests for

qualifications to PR and public affairs firms, and received 20 replies

by the 1 February deadline, said Lisbet Engberg, San Francisco

International Airport’s manager of public affairs.



The airport will hire the firm by mid-March for a one-year contract with

options to renew for a five-year period. The fee structure is flexible,

but Engberg estimated it to be between pounds 62,500 and pounds 125,000

a year.



Airport officials want to alter the layout of the airport’s existing

runways to end chronic delays, lessen noise and accommodate larger

jets.



The PR firm would handle media and community relations efforts to reach

consensus for the airport’s runway proposal.



The project would involve filling bay lands, which raises concerns among

environmentalists. In exchange, the airport proposes to convert 30,000

acres of salt evaporation ponds to saltwater marshlands.



San Francisco airport has the worst record for flight delays among major

international airports in the US.



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