The Hospitality Training Foundation, which promotes training and
education in the catering, restaurant and hotel industry, has appointed
APCO UK as its first public affairs agency.
APCO was appointed without a competitive pitch. It has been briefed to
raise the profile of the hospitality industry among political and
This includes communicating the benefits of the foundation’s training
and education schemes in order to secure funding for these
APCO has been appointed on a rolling contract and will report to
foundation chairman John Brackenbury. He is also chairman of cross-trade
association Business In Sport and Leisure, which uses APCO for
government relations advice.
APCO senior associate Julie Green will lead the training foundation
APCO UK deputy managing director Nick DeLuca said: ’Part of the
foundation’s role is to create a national perspective for the
hospitality industry. We’ll help them pass that on to Government.’